12+ On January 11, 2018, I launched a book covers and first sentences series on Instagram with On the Beach by Nevil Shute. I celebrated the 300th post on March 22, 2019, with The Natural World of New Zealand by Gerard Hutching. All books are from my bookcase. So much for Marie Kondo's 30-book rule!
As I have admitted in various Tall And True blog posts and most recently in The Man Behind The Woman in the Window (February 2019), I am a sucker for a good book cover.
And scrolling through the Instagram series, apart from the odd reference book, a few anthologies, and retro-orange Penguins, all the book covers would catch my eye in a bookshop -- which explains why the books are in my bookcase!
Back in my sales and marketing days, I was taught the purpose of an image or graphic in advertising is to stop you browsing, whether it's in print media, on the web, or in a bookshop. With your attention piqued, marketers hope you will read the advertising text, or in our case, the book, and act.
I also admitted in the Woman in the Window blog post, I'm a sucker for a good first sentence, too. I will pick up a book and read the first sentences — be it the cover blurb, foreword, introduction, author's note, or opening lines — before committing to it. As I commented in Writing First Sentences (May 2018), as much as I like covers, I've found first sentences to be the best judge of whether I’ll enjoy reading a book.
My Instagram Research Goals
One of the goals of the Instagram posts was to show off my books. Another goal was to explore the relationship of book covers and first sentences with the reader.
But I soon realised my social media-lab lacks scientific rigour. "Likes" are affected by the number of followers, timing of posts, tags used, what's trending, and how many cat videos have been uploaded.
And the scrolling nature of Instagram means I can't tell if those who stop browsing and like the book covers are also taking the time to read and like the first sentences.
LOVE WRITING NONFICTION?
Tall And True is an online showcase and forum for writers, readers and publishers.
Perhaps I should forget about my "research" goal and be content with showing off my books on Instagram?
Because as I mentioned at the beginning of this blog post, I haven't followed Marie Kondo's advice, and I've got stacks more book covers and first sentences on my bookshelf to share!
© 2019 Robert Fairhead
A middle-aged dad and dog owner, Robert Fairhead is an editor and writer at Tall And True, and blogs on his eponymous website, RobertFairhead.com.
His favourite pastimes include reading and writing, walking his dog, and watching Aussie Rules Football with his son.
Robert has worked as an electrician, a computer programmer, and a sales and marketing consultant, and he is the principal copywriter at Rocher Communications.
His book reviews and writing on dogs have appeared in newspapers and online. In 2020, Robert published his début collection of short stories, Both Sides of the Story. And in 2021, he published Twelve Furious Months, twelve short stories written for the Furious Fiction writing competition.